Designed to be noticed
Character-led cans create a block of colour and personality on shelf, helping the range stand apart from conventional seasoning packets and glass jars.
Smokey Rebel Trade
A seasoning range customers understand, pick up and come back for.
Bold illustrated cans, clear cooking occasions and flavours that work far beyond the BBQ. Smokey Rebel gives independent retailers a distinctive range that is easy to explain, easy to merchandise and built for repeat use.
Clear reasons to buy
Steak night, wing night, tacos, roast pork, chilli and more.
Steak night, wing night, tacos, roast pork, chilli and more.
Shelf impact
Illustrated cans that look different from conventional spice jars.
Illustrated cans that look different from conventional spice jars.
Not limited to BBQ
Built for ovens, air fryers, pans, grills and smokers.
Built for ovens, air fryers, pans, grills and smokers.
Start with a focused range
From five units per flavour, with room to grow as demand builds.
From five units per flavour, with room to grow as demand builds.
No rules. All flavour.
Twelve distinctive flavours covering everyday cooking,
global meal occasions, BBQ and gifting.
UK-created seasoning range
MOQ from 5 per variant
Mini cans, Classics and sets
Trade support available
Why Smokey Rebel works in retail
More than another row of spice jars.
The range combines strong shelf presence with familiar food occasions. Customers can quickly understand what each can is for, while the wider uses encourage repeat purchases across the range.
Easy to merchandise
Place flavours beside the proteins and meal occasions they support: Revolution with steak, Hickory Hog with pork and Greek Odyssey with chicken, lamb and halloumi.
Built for repeat use
These are not one-off novelty products. SPG, Wingman, Chipotle Cowboy and Greek Odyssey work across regular family meals, air-fryer cooks and weekend BBQs.
Natural gifting range
Mini cans and four-flavour Experience Sets provide accessible gifts, add-on purchases and seasonal opportunities without taking the range away from everyday cooking.
Recognisable global flavours
Tacos, gyros, fajitas, citrus chicken and chilli give customers familiar meal ideas without requiring specialist ingredients or cooking equipment.
A range that can grow
Start with six broad-appeal flavours, then add specialist, gift-led and hotter options once you know what your own customers respond to.
Three ways to stock the range
Everyday cans, impulse purchases and ready-made gifts.
Build the offer around how your customers shop. Not every flavour is available in every format, and Classic can fill weights vary by blend.
Core retail format
Classic Cans
The main repeat-purchase format. Large enough to feel substantial, compact enough to merchandise beside food, sauces or BBQ equipment.
✓Strong shelf and counter presence
✓Built for regular home cooking
✓Ideal for the full flavour range
Accessible entry point
Mini Cans
A lower-commitment route into the brand for new customers. Particularly useful for gifting, till-point purchases, sampling and building mixed flavour selections.
✓Easy first purchase
✓Useful for impulse and gifting
✓Encourages flavour discovery
Gift-ready selection
Experience Sets
Four curated Mini cans in a giftable format. They provide an easy answer for birthdays, Christmas, Father's Day and customers who want variety without choosing individual flavours.
✓Ready-made gifting solution
✓Higher-value transaction
✓Introduces multiple repeat routes
A sensible place to begin
Choose a starter edit that suits your store.
You do not need to stock every flavour on day one. Begin with the meal occasions your customers already understand, then extend the range using real sales feedback.
The Protein Counter Six
Broad meat coverage with obvious cross-sell opportunities beside chicken, pork and premium beef.
The Weeknight Six
Recognisable meals, global flavours and uses that work in the oven, pan and air fryer.
The Full Rebel Range
The complete 12-flavour story, supported by Mini Experience Sets and merchandising around grills, smokers and fuel.
The Discovery Range
Use Mini cans and Experience Sets as the lead offer, supported by a smaller selection of proven, versatile Classics.
Meet all 12 flavours
Every can needs a reason to earn its shelf space.
Each flavour below has a distinct customer hook, cooking occasion and merchandising role. Together they create variety without becoming a wall of near-identical blends.
Everyday anchor
SPG
The easiest flavour in the range to understand.
A balanced salt, pepper and garlic base for steak, chicken, burgers, potatoes, vegetables and everyday cooking.
Why customers buy it
No education barrier. Customers already understand the flavour, while its broad use makes it an easy first purchase and a dependable repeat can.
Place beside: steak, burgers, chicken, potatoes, eggs and cast iron cookware.
Pork and BBQ anchor
Hickory Hog
Familiar BBQ flavour with broad pork appeal.
Sweet, savoury seasoning with hickory salt, designed for ribs, pulled pork, chops, belly, sausages and roast potatoes.
Why customers buy it
Pork and BBQ are clear purchase occasions. The sweet-savoury profile feels familiar, family-friendly and easy to use without specialist cooking knowledge.
Place beside: pork shoulder, ribs, sausages, pork chops and BBQ sauces.
Clear meal occasion
Wingman
Built around wing night, but useful far beyond it.
Savoury chicken seasoning for crispy wings, thighs, drumsticks, tenders, wedges, roast vegetables and punchy dips.
Why customers buy it
Wings provide an immediate hook. Air-fryer and oven use then broaden the audience beyond serious BBQ cooks and create frequent repeat occasions.
Place beside: wings, thighs, chicken tenders, hot sauces and air-fryer products.
Premium beef add-on
Revolution
Big, savoury flavour for beef customers already spending more.
Peppery, smoky and umami-rich seasoning for steak, burgers, brisket, beef ribs, meatballs and mushrooms.
Why customers buy it
It is a natural cross-sell beside premium beef. Customers want confidence that an expensive cut will taste good, making a dedicated beef seasoning an easy add-on.
Place beside: steak counters, burger mince, brisket, beef ribs and smoker accessories.
Midweek chicken seller
Chipotle Cowboy
Smoky chicken flavour for one of the most frequently bought proteins.
A smoky, savoury chicken blend for thighs, traybakes, wraps, rice bowls, spatchcock chicken and roasted vegetables.
Why customers buy it
Chicken is a regular basket item. A clear smoky-chicken proposition turns an everyday protein into an easy, repeatable meal rather than a special-event cook.
Place beside: chicken thighs, whole birds, traybake vegetables, wraps and rice.
Global weeknight hero
Greek Odyssey
A recognisable route into gyros, wraps and Mediterranean meals.
Aromatic herbs, garlic and savoury depth for chicken, lamb, pork, halloumi, roast vegetables, flatbreads and yoghurt dips.
Why customers buy it
Gyros and Greek wraps are familiar, visual and easy to recreate. The same can then crosses into chicken trays, lamb and vegetarian dishes.
Place beside: chicken, lamb, flatbreads, halloumi, yoghurt, salad and meal kits.
Shelf conversation starter
Cherry Force
A distinctive sweet BBQ flavour with an easy story to tell.
Real cherry sweetness with a subtle smoky finish for ribs, pulled pork, chicken, glazed ham and sticky barbecue cooks.
Why customers buy it
Cherry is different enough to create curiosity, but the sweet, family-friendly BBQ profile remains accessible. The colourful can also creates strong visual impact.
Place beside: ribs, pork shoulder, chicken, barbecue sauces and gifting displays.
Family taco occasion
Al Pastor
Mild taco flavour with pineapple, achiote and warm spices.
Designed for pork and chicken tacos, but equally useful on jackfruit, roast vegetables, grilled pineapple, burritos and quesadillas.
Why customers buy it
Taco night is already established in many homes. The mild profile makes it easy for families, while the pineapple and Mexican flavour story provide clear differentiation.
Place beside: pork, chicken, tortillas, salsa, avocado, pineapple and taco kits.
Problem-solving blend
Texas Red
A complete chilli route rather than another generic seasoning.
Ancho, guajillo, cumin, oregano and savoury spices for beef chilli, batch cooking, fajitas, quesadillas and loaded fries.
Why customers buy it
Texas Red solves a whole dinner problem. Customers do not need to build a spice mix themselves, making it easy to explain and ideal beside mince and comfort-food ingredients.
Place beside: beef mince, beans, rice, tortillas, nachos and slow-cooking ingredients.
Fresh and lighter option
Miami Mojo
A bright citrus route into chicken, seafood and vegetables.
Lime, garlic, coriander and balanced spice for prawns, white fish, grilled chicken, roast vegetables, rice and dressings.
Why customers buy it
It gives the range a fresher and lighter direction, extending sales into seafood, summer meals and customers who may not initially identify with heavy BBQ flavours.
Place beside: prawns, white fish, chicken, rice, couscous, avocado and salad.
Medium-heat fajita option
Holy Jalapeño
Jalapeño warmth and lime for quick fajitas and grilled food.
A vibrant fajita blend for chicken, steak, prawns, peppers, mushrooms, corn, loaded fries and wraps.
Why customers buy it
The fajita use is instantly clear, while the jalapeño and lime cues provide a noticeable step up from mild taco blends without moving into extreme heat.
Place beside: fajita strips, peppers, mushrooms, tortillas, lime and sour cream.
Hot end of the range
Spitfire
A clearly hotter choice for customers who actively seek heat.
Bold chilli warmth with savoury depth for chicken, pork, beef, kebabs, chips, wedges, vegetables, popcorn and spicy dips.
Why customers buy it
Every complete seasoning range benefits from a defined hot option. Spitfire gives chilli fans a clear destination without making every other flavour feel too spicy.
Place beside: wings, kebabs, hot sauces, chips, grilling meats and chilli-focused displays.
Make the range easier to shop
Merchandise around the meal, not just the flavour name.
Smokey Rebel performs best when the customer immediately sees what each can can help them cook.
Beside the protein
Cross-merchandise SPG and Revolution with beef, Hickory Hog with pork and Wingman or Chipotle Cowboy with chicken.
Build meal occasions
Group Al Pastor, Texas Red and Holy Jalapeño with tortillas, salsa, rice, beans, peppers and avocado.
Create a gift block
Use Mini cans and Experience Sets together near cards, gifts, outdoor cooking products or seasonal displays.
Show indoor uses
Reference ovens, air fryers, pans and traybakes so customers know the range is useful throughout the week and all year round.
Support beyond the first order
We help you explain, launch and keep the range moving.
Smokey Rebel is a flavour brand with recipes, imagery, live cooking experience and a growing library of customer-facing content. Suitable support can be agreed around your store, order and activation.
✓
Product imagery and copy
Assets for ecommerce, social posts and product listings.
✓
Recipe and serving inspiration
Help customers understand what each flavour can cook.
✓
Staff flavour guidance
A straightforward range explanation for your team.
✓
Launch and sampling support
Available by agreement for suitable retail activations.
How trade ordering works
A manageable route into the range.
Final pricing, availability and account terms are provided after approval, but the opening structure is designed to help independent retailers begin without excessive depth.
Apply for access
Tell us about your business, stores and intended range using the trade enquiry form below.
Account review
We review the application and confirm the most appropriate trade ordering route and product availability.
Start from five
The standard minimum is five units per flavour or variant, helping you test a focused range without carrying unnecessary stock.
Reorder and grow
Replenish the products that move, then add new flavours, Minis or Experience Sets as customer demand develops.
Apply for a trade account
Tell us where Smokey Rebel could sit in your business.
We work with independent retailers, butchers, farm shops, delis, food halls, garden centres, BBQ specialists and selected hospitality businesses.
Trade pricing is provided after approval.
Complete the form with as much detail as possible so we can
recommend the right range and ordering route.
Trade FAQ
Questions before you apply?
Who can apply for a Smokey Rebel trade account?
We welcome enquiries from suitable independent retailers, butchers, farm shops, food halls, delis, garden centres, BBQ specialists, gift retailers and selected hospitality businesses.
What is the minimum order quantity?
The standard minimum is five units per flavour or variant. Your approved account will show the products and quantities currently available to you.
Do I need to stock all 12 flavours?
No. A focused six-flavour opening range is often the best place to begin. We can recommend a selection based on your store type, customer base and the food or equipment you already sell.
Which product formats are available to trade customers?
The trade range focuses on Mini cans, Classic cans and selected four-flavour Experience Sets. Availability varies by product and not every blend is offered in every format.
Are the seasonings only for customers who own a BBQ?
No. The range is designed for ovens, air fryers, pans, grills and smokers. This gives retailers more year-round relevance and broadens the audience beyond committed BBQ enthusiasts.
What is the unopened shelf life?
Unopened seasonings typically remain fresh for up to two years when stored correctly in a cool, dry place. Exact best-before information is shown on the individual product.
Can you provide images and product information?
Yes. Approved retailers can request appropriate product imagery, descriptions and supporting information for their own store, ecommerce and social channels.
Can payment or credit terms be discussed?
Available ordering and payment terms are confirmed as part of the account approval process. Any credit arrangement is subject to separate approval.
Ready to stock Smokey Rebel?
Start with the flavours your customers will understand first.
Apply for trade access and we will help you shape a focused range around your store, customers and available shelf space.
