The Hunt for Aztec Gold is our biggest campaign yet, created to celebrate the release of Asado Roast Rub. Every can gives you a reward the moment you scan it, and a few lucky customers will uncover the rare gold-tier prizes hiding in the run. If you’ve just grabbed your first can or you’re curious how the hunt works, this guide walks you through everything you need to know.

Why We Created The Hunt for Aztec Gold

Asado Roast Rub brings together South American asado influence and the warmth of British roast cooking. When we were developing the blend, the theme of discovery kept coming up. It felt right to launch this rub with something playful, something that gives every customer the chance to reveal a surprise.

That became the spark for the Hunt for Aztec Gold.
A seasoning release turned into a treasure hunt.

How the Hunt Works

Every can of Asado Roast Rub includes a unique QR code on the label.
Scan it and you’ll instantly unlock a reward.

Here’s how to take part:

1. Buy a can of Asado Roast Rub

2. Scan the QR code on the label

3. Your reward appears on screen

4. Follow the instructions to claim it

5. If you’ve uncovered a gold-tier prize, we’ll verify it and get it sent to you

You don’t need to register beforehand and you don’t need to enter anything manually. A single scan is enough.

The campaign runs until the final gold can is found.

Every Can Wins Something

There are no empty scans.
Every can reveals a reward.

Your QR code might unlock:

• Discounts

• Free express shipping

• Seasonal rewards

• Sticker bundles

• Christmas bundle discounts

• Exclusive offers for Asado buyers

A few scans unlock the rare gold finds.

The Gold-Tier Prizes

These are the big rewards hidden in the run. Three prize tiers, each tied to the spirit of the campaign.

🥇 First Prize: The Full Fire Kit

Scout Fire Pit + Taco Wok + Inferno Fire Starter
The complete outdoor fire cooking setup. Perfect for searing, wok cooking, roasting and running full meals over flame.

🥈 Second Prize: Personalised Limited Edition Aztec Asado T-Shirt

A custom winner-only design. Your name printed. Never for sale.

🥉 Third Prize: Smokey Rebel Cap + XL Sticker Bundle

A mix of branded gear you can wear or stick on your grill, cooler or kit.

The hunt ends once the final gold can is found.

How to Know if You’ve Found a Gold Can

You’ll know immediately.
The moment you scan, your screen will confirm if you’ve unlocked one of the gold-tier prizes.

If you’re a gold winner, you’ll be asked to submit your details for verification. Once confirmed, your prize will be shipped.

Why These Prizes?

We wanted the rewards to feel connected to the Asado theme and the broader Smokey Rebel world:

• Fire cooking sits at the heart of asado

• The Full Fire Kit lets you recreate that feeling at home

• The personalised T-shirt leans into the “treasure find” moment

• The sticker bundle and cap add something wearable and fun

Everything ties back to the idea of uncovering something special.

How Long the Hunt Runs For

The campaign continues until the final gold can is found.
Whether it’s tomorrow or weeks from now, the moment the last winner appears, the hunt ends.

All other standard rewards will continue until the campaign fully wraps up.

Tips for Getting the Most Out of Your Scan

• Scan in good lighting for best accuracy

• Hold the code still for a second or two

• Check your email immediately after entering your details

• Save your winner confirmation if you uncover a top-tier prize

• Follow Smokey Rebel on socials for campaign updates

Where to Get a Can

Asado Roast Rub is available right now in Classic and Mini sizes.

Shop it directly here:
https://smokeyrebel.com/products/asado-roast-rub

Each can gives you one entry into the Hunt for Aztec Gold.

FAQ

Do I need to sign up to enter?

No. Just scan and follow the instructions.

Does every can win something?

Yes. Every scan unlocks a reward.

Can someone win more than once?

If you buy multiple cans, you get multiple scans.

Can I join if I’m outside the UK?

Yes, but prize delivery may take longer depending on location.

How many gold prizes are there?

Three tiers, each limited. Once all gold cans are found, they’re gone.

What happens after I scan?

You’ll see your reward immediately and receive instructions to claim it.